Small businesses need seamless communication with their customers and target audiences to grow and thrive in this digitally-driven world. For that, emails remain the most effective form of business communication.
They are authentic and play a vital role in boosting conversions and nurturing relationships. For email marketing, one needs to have a reliable and advanced platform. Mailchimp is among the most trusted email marketing platforms that businesses use.
However, companies sometimes need a budget-friendly and user-friendly alternative. In this blog, we will see the top 10 alternatives to Mailchimp that small businesses can use in 2025.
Before we move ahead, let us have a brief look at Mailchimp.
What is Mailchimp?
Mailchimp is one of the top email automation and marketing platforms ideal for all business sizes. It helps businesses create, manage, and optimize effective marketing campaigns to generate leads and drive sales.
Its intuitive and user-friendly interface makes it an ideal choice for businesses to run email marketing campaigns. With detailed analytics and reporting, Mailchimp also offers tools to create landing pages, social media ads, and basic CRM features.
10 Best Mailchimp Alternatives for Small Businesses
1. Kit (Formerly ConvertKit)
Kit is an ideal platform for small businesses as well as bloggers and creators. Its simple and intuitive interface, along with robust automation tools, helps businesses effectively segment their audience and personalize email campaigns.
Even users with little to no technical knowledge can manage it easily. Above all, Kit also offers landing page and sign-up forms that can help businesses grow email lists effortlessly.
Key Features of Kit
- Provides free plan for up to 1,000 subscribers
- Easy and effective audience segmentation
- Email automation
2. MailerLite
MailerLite’s budget-friendly packages make it one of the best email marketing platforms for small businesses. It features a drag-and-drop editor that helps businesses create email campaigns easily.
MailerLite is also known for its effective email automation feature that allows marketers to automate and personalize campaigns based on users’ behavior. Above all, businesses can also grow their audience seamlessly using the sign-up form feature provided by MailerLite.
Key Features of MailerLite
- Affordable Pricing
- A/B testing and landing pages
- Advanced automation workflow
3. HubSpot
If you are looking for an all-in-one alternative to Mailchimp, HubSpot should be the first choice. Ideal for all business sizes, HubSpot is an AI-powered platform that supports seamless integration with other marketing tools.
If you are tight on budget, its free plan allows unlimited contacts and lets you send up to 2000 emails per month.
Key Features of HubSpot
- AI-powered marketing platform
- Supports integration with other marketing tools
- Scalable
4. Moonsend
Moonsend is another top alternative to Mailchimp that small businesses can use to scale up their email marketing efforts. If you are looking for advanced automation at a budget-friendly price, Moonsend can be a great option.
Businesses can easily automate transactional emails while ensuring a seamless customer experience. Additionally, its advanced segmentation options can help personalize emails to maximize email marketing results.
Key Features of Moonsend
- AI-powered tool
- Built-in email templates
- Advanced segmentation
5. Brevo (formerly Sendinblue)
Businesses looking for a complete marketing package, Brevo can be an ideal alternative. Brevo provides an all-in-one marketing solution that goes beyond email, offering SMS marketing, live chat, and CRM tools. It’s an excellent choice for businesses that want more than just email automation.
Key Features of Brevo
- Email and SMS marketing
- Sales CRM integration
- Free plan with 300 emails per day
6. AWeber
AWeber has been a trusted name in email marketing for years, offering robust automation, templates, and integrations. It’s user-friendly and offers great customer support, making it ideal for beginners. AWeber is a trustworthy marketing tool that has established its reputation in the industry.
Key Features of AWeber
- Pre-built automation workflows
- Free plan for up to 500 subscribers
- Integrations with popular platforms like WordPress
7. Constant Contact
Constant Contact is one of the easiest email marketing platforms to use, making it ideal for small businesses without much technical knowledge. This tool is praised for its user-friendly interface. It also provides event marketing tools, making it a great choice for event-driven businesses.
Key Features Constant Contact
- Simple email editor
- Social media integrations
- Excellent customer support
8. SMTP Lime
SMTP Lime is an excellent choice for businesses looking for more than just email. It provides SMS, push notifications, and social media automation, making it a powerful tool for multi-channel campaigns.
Above all, it is a multi-channel marketing automation platform that makes it ideal for businesses of all sizes.
Key Features Omnisend
- Email, SMS, and push notification automation
- Pre-built automation templates
- Advanced analytics and reporting
9. ActiveCampaign
ActiveCampaign is a powerhouse when it comes to automation and customer journey mapping. It allows small businesses to create highly personalized email sequences and track customer interactions.
Advanced automation and CRM integration capabilities of ActiveCampaign puts it among the best 10 alternatives for small businesses in 2025.
Key Features of ActiveCampaign
- Advanced automation builder
- CRM with sales automation
- Split testing for campaigns
10. GetResponse
GetResponse offers more than just email marketing; it includes webinars, landing pages, and e-commerce integrations.
It is a complete marketing automation platform that can help small businesses pull up their marketing game and reap the best benefits. GetResponse is ideal for businesses looking for a comprehensive marketing tool.
Key Features of GetResponse
- Marketing automation
- Webinar hosting
- E-commerce integrations
Bonus Alternative to MailChimp for Small Businesses
11. SendGrid
Businesses looking to maximize the performance of transactional emails while ensuring top deliverability, SendGrid is the marketing automation alternative to Mailchimp. Its free plan allows sending 100 emails/day.
Additionally, its secure and encrypted delivery will keep your sensitive data safe. Above all, SendGrid’s drag and drop email builder will let you design emails easily to maximize your email marketing performance.
Key Features of SendGrid
- Real-time detailed analytics
- Seamless integration with other marketing tools
- Ideal for both transactional and marketing email campaigns
Conclusion
Choosing the right Mailchimp alternative depends on your business’s unique needs. If you’re a content creator, ConvertKit might be your best bet. If you need budget-friendly options, MailerLite or Moosend are excellent choices. For e-commerce businesses, Drip and Omnisend offer specialized features. Small businesses looking for an all-in-one marketing solution should consider Brevo or SMTP Lime.
Whatever your requirements, the above alternatives offer powerful features that can help you build and grow your email marketing strategy in 2025. Evaluate your needs, test out free plans where available, and find the best tool that aligns with your business goals!
