Email marketing is an essential parameter of success for businesses in this digital era. Businesses of all sizes invest a lot of money, time, and effort to get the best out of their email marketing campaign.
However, despite doing their best, some businesses fail to get the results they wish to. This could be because they chose the wrong time to send marketing emails.
In this post, we will see which are the best days and times to send marketing emails to maximize performance.
When to Send Marketing Emails in 2025? The Right Days and Times.
When it comes to marketing emails, their success depends a lot on open rates. This is because a user will only be able to interact with your emails when he/she will open it. For that, it is important to choose the right time to send emails so that they appear somewhere at the top of the inbox.
Best Days to Send Marketing Emails
Tuesday
Tuesday is considered to be one of the best days when sending marketing emails can reap good results. After Monday blues, people have a chance to settle in a bit. On Tuesdays, open rates peak because recipients are attentive.
Thursday
Another fruitful day for email marketers is Thursday. By now, the weekly rush has calmed a bit, and people are preparing for the weekend. During Thursdays, people often spend more time checking out their emails to see if any important ones are there.
Wednesday
Wednesday is the midpoint of the week, and energy levels are generally on the higher side. As per several studies, industries like B2B, finance, and education often see better email marketing performance for emails sent on Wednesday.
Avoid Sending on Mondays and Fridays
Monday is the first day of the week, and people are almost packed. Additionally, by Monday, inboxes are flooded with emails, and the chances of your email getting ignored are high.
Similarly, on Fridays, people are often busy winding up the week’s tasks. Hence, they don’t have much time to give to your marketing email. Thus, it is better to avoid these days for sending marketing emails.
Saturday and Sunday
There is a 50-50 chance of getting ideal results for your marketing emails on weekends. People are generally in a party mood. However, it can work for certain niches such as leisure/entertainment, fitness, and retail.
Best Time to Send Marketing Emails
Late Morning (10:00 AM – 11:30 AM)
This window remains golden. Most people have cleared their early morning rush and are more receptive to checking emails. They’re alert but not yet buried in the afternoon workload.
Early Afternoon (1:00 PM – 2:30 PM)
Just after lunch is another sweet spot. Energy rebounds a bit post-lunch, and many people scan their inbox to reset for the second half of their day.
Early Morning (6:30 AM – 8:00 AM)
Surprisingly, early birds often check emails before their workday even starts. Commuters and early risers scanning their phones could give your email a head start. However, only send during this window if you know your audience tends to be active early.
Evening Sends (7:00 PM – 9:00 PM)
In specific industries like entertainment, e-commerce, or online education, evening emails can work well. People are relaxing at home, scrolling through phones or tablets. But beware: content must feel easy, casual, and non-intrusive.
How to Find Your Best Send Time?
All the general rules are a great starting point. But the best way to nail your send timing is to test and track.
- A/B Test Different Send Times: Send the same email to two small groups at different times and compare open and click rates.
- Monitor Engagement Metrics: Look beyond opens. When are people clicking and converting?
- Use Analytics Tools: Most ESPs (email service providers) offer insights. Use them religiously.
- Adjust by Segment: Your young, mobile-first audience might behave very differently from your senior professional group.
Final Thought
There’s no one-size-fits-all perfect time to send an email in 2025. But understanding general patterns and combining them with smart testing gives you a real edge. Respect your audience’s time, meet them when they’re most receptive, and your email marketing efforts will stay strong this year and beyond.
Remember, great timing doesn’t just boost open rates. It shows that you get your audience. And that’s what builds trust.
