+91 70423 98111
We answer our phones!
A Comprehensive Guide to the SMTP Warm Up Process
We all know the importance of SMTP servers for running an effective and reliable email marketing campaign. They ensure that every email we send gets delivered to the right destination.
Additionally, SMTP servers also help improve a brand’s credibility and authority. Well, despite all this, most of us often either ignore or forget how to start with a new SMTP server to build its reputation. Confused? Don’t be. We’re talking about SMTP warm up. This is what we will discuss here. Let us start with a brief introduction to what it is.
Request a Callback
We respond promptly, typically within 30 minutes
What is SMTP Warm Up?
In winter, we all have to wait a minute or two after starting our vehicle to warm it up before the ride to ensure smooth performance. Isn’t it? A similar is the case with SMTP warm up. Not literally though!
In simple terms, SMTP warm up is a process of slowly building the reputation of your SMTP server. This is done by gradually increasing the volume of emails sent through it using a new IP address or domain. If we talk about a new IP or server, it does not have any reputation.
Now, if you send a large volume of emails from a new domain or IP, the chances are high that your emails will be marked spam or domain/IP blocked. This is where the role of the SMTP warm up process comes in. It is the process of building a good reputation and trust with your email service provider by strategically and slowly increasing the number of emails sent through SMTP server.
Additionally, SMTP warm up not only helps build your domain’s or IP’s credibility but also marks you as a legitimate sender.
What is the Importance of SMTP Warm Up Process?
We need a new IP address dedicated to sending bulk emails when we plan to start an email marketing campaign. Now, whenever an IP is added to your account, it has no history of sending any emails and is referred to as a “Cold IP.” Now, to establish an authority, SMTP warm up process becomes crucial. It signals your internet service providers (ISPs) that the IP is of a reputed company and aims at sending marketing emails. However, this should not be done by suddenly shooting thousands of emails. Rather, a gradual increase at a constant rate should be there to build credibility and reputation. This is also important to improve the deliverability rate of your emails.
Not only for new IPs but SMTP warm up is also required when your IP has not been used to send emails for 30 days or more. Above all, this also helps prevent your emails from being marked spam or IP get blocked.
How to do SMTP Warm Up?
SMTP warm up process must be carried out strategically to ensure best results. Here’s how you can approach this:
Keep initial Sending Limit Small
When you start sending emails from a new IP and server, keep the number of emails being sent small. For example, start with 20-30 emails per day for 3-4 days.
Increase Email Volume Gradually
Now, after starting small, it’s time to increase the email sending volume slowly. For example, if you have started with 30 emails per day, you can increase it to 60, then 100, and so on. The gradual increase is the key to SMTP warm-up process.
Keep a Check on the Progress
Here’s the important part of the warm up process and it is to keep an eye on your sent emails. If you see that the emails you send are landing in the spam folder or undelivered, smartness is to put a little break on SMTP warm up process.
Build a Quality List
Always make sure to use a quality and authenticated email list for your campaign. Never buy one as doing so may cause blocking of your IP. So, send emails to genuine subscribers.
Focus on the Content Quality
Now, content also plays a vital role in maintaining a good IP reputation. So, engage your audience with relevant and engaging content through your emails. High open rates and click rates can be a defining factor in building your credibility.
Consistency is Important
Make sure that the emails are sent consistently rather than in bursts. If you send in bursts, your audience might not entertain them and they may mark the emails as spam. So, be consistent, specific, and clear.
Experience Shared by Our Customers
Explore the genuine experiences shared by our customers! From incredible transformations to smooth service, their stories showcase the trust and satisfaction of our dedication to excellent teamwork.
Impressive!
SmtpLime has transformed my email marketing! The server is fast, reliable, and incredibly easy to use. Their customer support team is always helpful. Highly recommend SmtpLime for email success!
Karan Singh
Superb!
SMTPlime has been a game-changer for my email campaigns! Reliable delivery, user-friendly interface, and excellent support make it the best SMTP server I’ve used. Highly recommend for marketers!"
Ankur Gupta
Amazing!
As a digital marketing professional, I trust reliable email automation tools, and SMTPime has proven to be outstanding. Its impressive performance ensures that my campaigns function perfectly every time.
Mohit Agarwal
Wonderful!
I’ve been using SMTPime for transactional emails for my business, and it’s been affordable, Reliable, fast, and secure – it makes email delivery smooth and hassle-free for my business operations.
Sagar Kumar
Perfectly!
SMTPLIME has been incredibly beneficial for my company. It serves as a comprehensive solution for all our email marketing needs. This company has truly been a lifesaver for my organization.
Aditya Singh
What Are the Types of SMTP Warm Ups?
There are two basic types of Warm Ups; Manual and Automatic.
Manual SMTP Warm Up
This SMTP warm up process is suitable for businesses that have a new IP and also never had any before. In manual process, you need manually send emails by increasing the volume gradually.
Automatic SMTP Warm Up
Automatic SMTP warm up is ideal for businesses that are already using an IP for quite some time. Here, the system automatically switches from the new IP to the old one when the new IP’s set limit is reached.
The Final Say
It doesn’t matter whether your business is new or old and small or big, SMTP warm up plays a crucial role in improving the sender’s reputation. The SMTP warm up process not only improves your IP’s genuineness but also increases the deliverability rate. However, with all this, do not forget to follow the best email practices. We hope this blog will help you get the best of SMTP warm up. Contact us now for expert assistance.
Frequently Asked Questions from Our Community
What is the importance of SMTP warm up process?
SMTP warm up process is a must-have for businesses of all sizes and niches as it prevents your email from being marked as spam or blocked. Additionally, it gradually builds the reputation of your IP in the eyes of your ISPs.
What is the duration of SMTP warm up process?
The SMTP warm up process may take up to 2-8 weeks. However, this totally depends on your goals and the volume of emails you wish to send. For expert advice on SMTP warm up, you can contact experts at SMTP LIME.
Can I do SMTP warm up for multiple IPs simultaneously?
Yes, SMTP warm up process can be simultaneously carried out for multiple IPs. However, it is advised to keep the process independent for each IP for better monitoring and optimization. For this, you can seek the help of SMTP LIME experts.
Do I need to carry out SMTP warm up process for transactional emails?
Yes, SMTP warm up may be done for transactional emails but they generally have a low risk of spam complaints. However, increasing email volume gradually should always be the choice.