Emails have always taken center stage for effective and reliable communication for businesses as well as individuals. If we specifically talk about businesses, successful email communication is backed by SMTP servers. In other words, we can say that SMTP servers are the backbone of effective email communication for businesses.
Despite their importance, there have been certain myths that keep many businesses from deciding whether they should use these servers for email marketing or not. In this post, we will debunk some of the common myths about SMTP servers and tell you the reality behind them.
10 Myths About SMTP Servers You Must Know
Myth-1 – SMTP Servers Are Outdated
Truth – We must say that SMTP servers can never go old. Yes, there may be technological advancements to improve email delivery and other factors. Businesses can use services like Gmail, Yahoo, Outlook, and others to send emails but to run an email marketing campaign in full flow, they need SMTP server services. Hence, whether you want smooth business communication or looking to run a transactional or promotional email campaign, you cannot think that without SMTP servers.
Myth-2 – SMTP Servers Are Difficult to Set Up
Truth – Not only you but we have also heard some rumors saying that it is not easy to set up SMTP servers. However, this is not true at all. With modern email marketing services, setting up SMTP servers has become simple and straightforward. Additionally, reliable and experienced SMTP service providers provide detailed documentation along with an automated setup process. Above all, you can get expert help whenever you need whether during the server setup or even after that.
Myth-3 – All SMTP Servers Same
Truth – Another misconception that revolves around about SMTP servers is that all are the same, irrespective of the service provider you’ve chosen. Well, this is the biggest myth, and believing it could cost you big. Remember, SMTP servers vary in terms of features, security, and even performance. The type of server you need varies on your business’s goals and requirements. However, it is important to hire an experienced SMTP service provider to get advanced features including dedicated IPs, detailed analytics, and improved security.
Myth-4 – Email Delivery is Guaranteed with SMTP Servers
Truth – Well, we all know that SMTP enhances email deliverability rates but they do not guarantee email delivery. Along with SMTPs, certain other factors also play a vital role in ensuring successful email delivery. Those factors include sender reputation, spam filters, and the quality of content your emails have. Make sure to maintain email list hygiene, authentication, and personalization to improve your email delivery.
Myth–5 – SMTP Servers Are In secure
Truth – This myth can be true only if you do not configure your SMTP servers correctly. Hence, it is always advised to choose an experienced and trustworthy SMTP service provider that implements authentication mechanisms like SPF, DKIM, and DMARC along with encryption protocols like SSL/TLS to ensure secured data transmission.
Myth-6 – Sending Bulk Emails Don’t Require SMTP Servers
Truth – More than a myth, this is illogical to be believed. Sending emails in large volumes using email service providers like Gmail, Outlook, Yahoo, and others may not only cause deliverability issues but may also lead to IP blocking. To prevent this, SMTP servers are needed as they are designed specifically for sending bulk emails for various purposes. These servers comply with email-sending regulations and ensure enhanced deliverability. They have various features to effectively manage large-scale campaigns.
Myth-7 – Small Businesses Must Always Use Free SMTP Servers
Truth – The word “free” entices everyone, especially when you are low on budget. This is true for small businesses in most cases. Now, there is no problem in using free SMTP servers but it is important to know that they often come with limitations. Hence, they can hinder growth in the long term and might not even meet your business needs. Additionally, free SMTP services do not offer expert support and result in slow email delivery. Hence, it is always important to invest in experienced and trustworthy SMTP server services irrespective of your business size.
Myth-8 – Only Tech Companies Require SMTP Servers
Truth – It doesn’t matter whether you have a technology-related business or an e-commerce platform, all businesses need SMTP servers to ensure reliable email delivery and effective communication with clients. Whether it is a transactional message or a promotional email, these servers are important to ensure that the email reaches the intended person.
Myth-9 – SMTP Servers Do Not Need Regular Maintenance
Truth – Technology is ever-advancing and SMTP servers work with technology only. Hence, regular maintenance is required by these servers to update software, monitor performance, and identify potential problems that can hinder their performance. All this is necessary to keep these servers secure, improve deliverability, and provide protection against cyber threats.
Myth-10 – AI Will Replace SMTP Servers
Truth – Artificial intelligence is a booming industry and it has undoubtedly revolutionized email marketing. Despite that, it cannot be seen as a replacement for SMTP servers. However, we can agree to the fact that AI can improve the performance of these servers to deliver the results businesses seek. Hence, it is completely untrue that AI will replace SMTP servers.
The Ending Statement
SMTP servers are a reliable way to send bulk emails while ensuring that every email reaches its right destination. However, several myths keep growing about these servers from their obsoleteness to irrelevance. Well, being active digital marketers, it’s our job to bury such myths deep down to keep you aware of the truths. We hope this post has helped you clear the misconceptions about SMTP servers and you will be able to use them more effectively now. Happy email marketing!